SUMMARY
I am currently available for marketing and communications projects. I have a network of professionals and can scale up to meet the needs of any size campaign, and provide the full spectrum of professional services.
HIGHLIGHTS
• Five successful political campaigns for Mayor of Honolulu (Fasi & Hannemann)
• Helped create the 21st Century Ahupua’a– The City & County of Honolulu’s sustainability program
• Member of living.com launch team – large, nationally rated e-commerce site
• Two successful political campaigns for U.S. Congress (Saiki)
• Owned and operated successful full-service advertising agency (AdCorp International) and PR firm (Pinnacle Communications)
CAPABILITIES
• Recognized leader in science-based sustainability issues.
• Extensive marketing, advertising & public relations executive management experience
• Internet, customer relationship management and social media savvy
• Award-winning design and broadcast creative development
• Writing and publishing skills
EXECUTIVE EXPERIENCE
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Senior Advisor, Office of the Mayor
City & County of Honolulu / 2004-2010
Served as acting deputy director of 150-person IT department, and worked on Internet development and Joint Traffic Management Center/EOC planning team. Also served on Mayor Hannemann’s senior staff and media team. Also, appointed as Director of Economic Development (2004) and a member of the Mayor’s Energy & Sustainability Task Force.
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President, R Strategic Communications
(Honolulu) 2002-2018
Served as primary media consultant and creative director for the Hannemann mayoral campaigns (2004, 2008). Developed marketing plan, Web site and collateral for Sunset Beach Colony. Web design and business development for HawaiiVentures.com
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Vice President, McNeil Wilson Communications
(Honolulu) 2001-2002
Headed the newly formed technology division of Honolulu’s largest public relations firm. Led political teams for Matt Matsunaga (Lt. Gov.) and Mufi Hannemann (Mayor). Served as chief consultant on Jeremy Harris for Governor electronic campaign.
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Marketing Manager, living.com
(Austin) 1999-2001
Member of original launch team of $170 million e-commerce startup. Conducted national agency review for $25 million advertising account. Heavily involved in all aspects of startup phase including research, site design, business development and brand management.
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V.P./Business Development Director, Staats Falkenberg & Partners
(Austin) 1997-1999
In charge of pursuing new business, primarily in the high tech sector with emphasis on software, electronic components and computer manufacturers. Focused on B2B e-commerce technology solutions. Agency clients included NetSolve, Tivoli, Deja.com, Vignette and Motorola.
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Executive Vice President, MM&M Advertising, Inc.
(Austin/Honolulu) 1995-1997
Served as senior account supervisor for major clients, with freedom to direct all creative and to pursue new business. Instrumental in the launch of national automotive syndication division. Within first year, reorganized agency and helped to more than double the agency’s capitalized gross billings. Opened Austin satellite office in January of 1997.
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President, Pinnacle Communications
(Honolulu) 1991-1995
Responsible for all aspects of management for this full-service advertising and public relations firm. Acquired accounts including luxury automotive, hotels, restaurants, shopping centers, real estate developments, utilities and political campaigns for mayor and governor. Developed and managed marketing and advertising plans, including major public information campaign for Morrison Knudsen and AEG Westinghouse. Greatly increased productivity by training staff on the latest digital pre-press and non-linear video production technology.
Beta tester for Adobe software products.
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Executive Vice President / Creative Director, AdCorp International Hawaii
(Honolulu) 1982-1990
Served as account supervisor for acquisition and management of $10-million dollar account group including: Continental Airlines, Avis Car Rental, Bose Electronics, Jack in the Box, Kaiser Development Company and political campaigns for mayor, U.S. Congress and U.S. Senate. As the agency creative director, supervised all copy writing, art direction and broadcast production with award-winning results.
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Vice President / Sales and Marketing, High Voltage Swimwear
(Los Angeles) 1981-1982
Planned and implemented successful international roll-out for new brand name of junior swimwear. Established and managed sales teams in 10 cities world-wide with annual sales boosted 400%. Directed the creation of all advertising, packaging and promotions.
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EDUCATION
B.F.A. Environmental Design, University of Hawaii School of Architecture
Keith Rollman 